The LLC name, or legal name, is the official name of the entity that is used to sign documents, file tax returns, file lawsuits, or to submit a loan application with a bank. Updated October 28, 2020: LLC name vs business name can be two separate names and serve different purposes. Company Name vs DBA. The DBA is also called a fictitious business name or assumed business name. or “doing business as”) must be registered with the county clerk of the county of the registrant’s principal place of business if the business is any of the following:. The legal name appears in legal and government forms like in the Articles of Incorporation. It got its origins as a form of consumer protection, so dishonest business owners couldn’t try to avoid legal trouble by operating under a different name. A Business Name is the name under which you undertake your business activities. Fictitious business names normally need to be filed with the Secretary of State or other entity that governs business formation in your state. If you are a sole trader, your business name might simply be your first and last name, for example, John Smith. An assumed name is simply any name other than the person's or business's legal name. Any name used for business (also sometimes called a trade name) that doesn't contain the legal name of the owner/sole proprietor is called a fictitious business name (FBN). What changed do I need to make so that I can sell wholesale items on Amazon FBA? Business owners may choose to operate under assumed names, also called fictitious names, trade names, or doing business as (DBA) names, rather than using their legal names. A fictitious business name statement ( or d.b.a. I cannot make it match with my store name because that is against policy. My legal business name is the same as my proper name. The process is more expensive and involved than registering a business name, but it provides you with exclusive rights in all 50 states. It is also often referred to as a Trading Name. A Company Name on the other hand is separate legal entity registered with ASIC. Amazon: As per your email, I understand that your concern is regarding legal name and business name. Trade names are for sales and advertising matters and can be thought of as the company's nickname. A company usually has both a legal and a trade name. In the U.S., a DBA lets the public know who the real owner of a business is. A “Fictitious Business Name” (FBN) is a name you choose to do business under that can be different from the official legal name of your LLC or corporation.
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