Times New Roman. Avenir. With the exception of road signs and Starbucks logos, most Californians see this bit of lettering more than just about any other: the script on the current California license plate. Released in 1988, Avenir is a geometric sans-serif typeface designed by legendary type designer Adrian Frutiger, best known for his Univers and Frutiger designs. It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926. Perhaps the first use of the term was due to the Boston Type and Stereotype Foundry, which in 1837 published a set of sans-serif typefaces under that name. Times New Roman is a Transitional serif typeface designed by Stanley Morison and Victor Lardent. It was released through Monotype in 1931. Doric used by the Caslon foundry in London; Gothic: popular with American type founders. Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project.It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. This general plate design was introduced in 1993 and (with some minor variations) is still in use In Germany, the name became Grotesk.
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