Samsungs success in building a positive brand image through a series of sponsorships in the Olympic Games was realized through several steps. The company perceived this strategy as a tool to breed the best human power possible within every company department. IvyPanda. StudyCorgi. Among all these videos, we have selected those whose mockery is subtle, or almost . Apple and Samsung are the biggest smartphone companies operating worldwide. To stay successfully relevant in todays business environment, it is important to employ successful business strategies. Apple also generated the buzz among the music industry for procuring Beats by Dr. Dre but it felt to be a little late. Both companies therefore strive to make innovative products the key driver to their production strategies. For instance, in the past, different companies used to stick to their traditional brands and certain technological gadgets served only one function. Here, the computation of the findings and the data analysis process will be done. Apples business-level strategy is to utilize differentiation as an innovation mechanism. Clever, funny, strategic: Apple vs Samsung Before the iPhone X's release date, Samsung released a new commercial that is totally aimed at criticising Apple. The 90s period also marked an ear of alliances between Apple and other technological companies such as IBM and Motorola (Mallin, 2011). This help us the know more about the customer awareness about the product and how to increase customer loyalty to the company so as to gain more competitive advantage. For instance, they have been able to control their human resource strategy through the counter-intuitive strategy, which weans weak employees. (2019, March 27). It will be interesting to see how Apple will be able to overcome the challenges of competing in a more competitive television market and if it will be able to outmaneuver its competitors the way it did with the launch of the itune. The marketing sector understands what the customers want in terms of the product price and ensures that low-priced models are available in the market. The strategies pursued by both companies are aimed at increasing their market share in the global environment. However, the methodology applied by Apples management has been unpopular and uncommon (VAR, 2005). With regards to this technological point of control, Jason (2011) admits that Assuming Apple pushes face time as a family video conferencing play, you can bet that competitors will counter with a similar feature based on Google Voice or Microsofts Skype and Kinect technology (p. 4). 1 0 obj FOR THE The companys pricing strategy in the mobile phone market has seen Samsung sell its mobile phones at a slightly higher price than its rivals, Nokia, and Motorola. This seems to be the underlying premise behind Apples success because the company has always adopted a high-end market strategy and its products have consistently been received with high enthusiasm. From Apples high-end market strategy, the company has earned a reputation for producing quality goods at high prices. This feature allowed many people to shift from the conventional GSM payment mechanisms to paid VoIP services. They wanted to make computers small so people could put them in their homes or offices. The software market is very lucrative and Samsung should acknowledge this fact and divert its resources in the same regard. Apple & Samsung Marketing Strategy Ravildjan 51.9k views Pramotional strategy of samsung Vipul Pal 47.9k views Power bank presentation Felix Vong 22.4k views Marketing mix Jugnoo Raja 17.2k views The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre Sarcan Emre Sarcan Samsung is banking on marketing when Apple plays all its cards on the design of its products. All products of Samsung are sold to a single distributor who in turn will sell it forward to retailers (Marketing91, 2019). During this period, Samsung sold about 24 to 28 million Smart phones while Apple sold about 17 million smart phones. However, the survey was based on experiences reported by 1,985 tablet owners in July 2012. Furthermore, the reliance on business journals and related studies will strive to ensure the findings of the study remain within the confines of the business field (because the research problem is equally corporate). Moreover, Henny (2003) perceives this market strategy as a credible way of marketing. 1 Apple Park Way Cupertino, California, U.S. Computer hardware, Computer software, Keep marketing and products simple 2. Apple is using its mission and vision statements to become a leading innovation company in technology. This legal fight is not inclined to close quickly. Considering the belief that software is the future for technological companies, many observers say that Samsung is taking a huge gamble by sticking to its hardware market (Mallin, 2011, p. 5). Product strategy is central to the marketing strategy for iPhone. As mentioned in earlier sections of this paper, this study will use secondary research sources as the main data collection tool. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective. Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. The brand positioning of samsung has been such that it has something for everyone which wide array of products. Chris, H. (2008). Employees with the most valuable work experience therefore form a majority of Samsungs human resource pool across all its production plants. Some observers have termed this strategy as Crazy and illogical (VAR, 2005, p. 3). Therefore, the true effect size of the data collected from the secondary research sources will be estimated by the meta-analysis. As noted in previous sections of this study, this research goal is informed by the ongoing market, legal and corporate wars between the two technological giants. The release of the Galaxy S3 marked this gap and the American brand had to reduce the production of the iPhone 5. THE STUDY OF SMARTPHONE IN THE CITY OF MUMBAI The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google. Samsung is present through various channels in the market. IvyPanda. Samsung gives many offers and discounts to its trade partners to motivate them to sell Samsung above the competition (Marketing91, 2019). Unlike other companies, Apple does not see partnership as an opportunity to grow but as a barrier to growth. These mergers were aimed at countering Microsofts influence in the software market. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Though the home appliance market is still dominated by the traditional Japanese and American companies, Samsung is increasingly gaining the reputation as an innovator in this market segment. This observation was made in reference to Apples strong business strategy. Since Apple introduced the iPhone, the company has been very successful on the market and since then, millions of smartphones are sold by Apple every year. This new marketing strategy was not part of Samsungs 1990s marketing strategy, which introduced the notion that Samsungs products were mainly obtained at a bargain. Samsung is known for its service and customers knew that the company gives fast service for any of its products. Because Samsung has a wide range of products, the company uses many price strategies. Samsung is catching up and is already no. Infighting between Steve jobs (the companys founder) and Jef Raskins initially deterred Apples success. Talk to the audience in their language 4. In addition, Samsung promotes cultural diversity through disabled vocational trainee programs that empower the disabled within the company. However, low-priced and unique products from companies like Samsung are a threat to Apple. The internal design team has been credited with innovations of modern mobile technologies. Jobs stressed on cultivating employee excellence by starting a fellow program where outstanding employees were rewarded for their performance. The product is perceived to be next generation equipment, which sets it on the warpath with other established brands in this market such as Samsung and Sony. Recent smartphones and tablets of the brand are now positioned on the high end. The company has been unapologetic for pursuing this strategy and despite the fears of the global recession; the company has consistently maintained a high-end marketing approach. Apple users buy more brand products from the brand store, both physical and online, than Samsung users. Looking forward, Samsung expects to take advantage of increased internet penetration in most of its primary and prospective markets to introduce newer technology. Business actions are always strategized because they are designed to achieve a specific goal (Chris, 2008). Samsungs management also believes that it holds most of the patents covering wireless communication and Apple should respect these patents. You are free to use it to write your own assignment, however you must reference it properly. The Samsung brand can be improved and it isnt loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction. Apples business strategy has proved successful over the recent past. Each level of organizational structure is led by a manager who reports to a senior authority. Finally, the company does not trade with suppliers who employ children. In the Olympic Games of the year, 2000, Samsung displayed its products in this manner. This spat is between Apple and a Chinese company named Proview (Jason, 2011). Apple believes that it can attract and retain the best human resource strategy by providing a strong incentive to leave the company so that weak or demoralized employees can be motivated to leave the company. Morrison, S. (2004). Build an experience ecosystem 3. However, within these similarities, both companies have different corporate cultures, which differentiate the companies ideals. On the other hand, Samsung has a large pool of engineers who design products internally. Through this conviction, Samsungs management established that the sports-based strategy fit well with the companys values and philosophy. Create a community of customers 5. The Wisdom of Generations: Using the Lessons of History to Create a Values-based Future. Organize sales and marketing by customers, not products 7. In fact, the company uses its chips to develop its products. Business strategies are known to be the path taken by different companies as they try to outdo their competition. Samsungs production strategy is rather conventional because Jason (2011) recently quoted a massive investment of about $19billion by Samsung in the improvement and development of its microchip facilities. Presently, Apple and Samsung are seen as the largest manufactures of Smartphones across the world. In 2003, Samsung launched approximately 95 new products in the US alone as part of its business strategy to refresh its product lines every nine months (Henny, 2003). Despite the nature of the business environment (stable or not), it is always important for businesses to prepare themselves for unforeseen eventualities because competitors always have new strategies of outmaneuvering their rivals. (2019, March 27). Apples business strategies are different and depend on product models. New technologies on the Apple platform such as the Siri application will also be used to leverage the Apple television to improve its user interface. Samsung believes in its value and adores the power of a celebrity. Therefore, meaningful research can still be obtained with a small case study or a collection of relevant cases. The ability for Apple to assimilate its activities in the global map is also another hindrance to the companys expansion plans because the company does not have a good record of assimilating its activities into others. The company strategized to release few products that are highly anticipated in the market. It represents one of the companys key areas of competence because the company has achieved a high level of success on the memory chip market. This conviction is supported by their human resource strategies, which aim to attract a competent human resource pool that is able to come up with new ideas for new product lines. Chris (2008) explains that. ensure the integrity of our platform while keeping your private information safe. This reputation is financed by a $7 billion allocation in the companys financial statements for research and development. External financiers such as banks and other lending institutions often require such businesses to review their business strategies and develop new plans of action that will improve the companys performance. However, experts observe that the launch of the ipad 4s jostled Apples sales in this market segment and though both companies have not been releasing the exact figures of their sales records, observers perceive the competition between the two countries to be very stiff (Deagon, 2011, p. 1). This technique will not only be used to check the validity of the research information obtained because it will also evaluate the accuracy, credibility and transferability of the research information obtained. Samsungs restructuring efforts have won massive approvals from within the company because some of Samsungs managers acknowledge that the companys operations are more efficient now. That's astounding. (2023) 'Apple vs. Samsung: Marketing Strategy & Business Strategy'. The first step that Apple is taking to improve its current competitive position is focusing more on improving the existing products compared to coming up with new ones (Gustin, 2012). It is important to reckon that almost half of Samsung employees are foreigners and that the companys sales are generated from global markets. For instance, it would be easy to establish the diversity of the researches obtained from the different types of information sources highlighted in the secondary research information. In support of this fact, he explains that, If thats the case, business strategy and strategic planning are essential to achieving your goal, and no business can possibly head forward over the long term without some form of strategic planning and decision making (Chris, 2008, p. 5). This emphasis is explained by the importance of the American market as a test platform for the launch of new products in the international market. To expose further the difference between Samsung and Apples business strategies, Jason (2011) emphasizes the fact that Samsung continues to focus its marketing strategy on the developed markets as opposed to the developing market. However, Samsungs management believes that it is well on its way to becoming the most valuable electronic company in the world. Apple spends just 0.6%, and General Motors 3.5%. However, many researchers attribute his input to Apples human resource pool as mainly being focused on developing and retaining the best human capital (Jason, 2011). Primary research would however not contain this bias. This closed-ended strategy has seen the company manage small attributes of the business environment that are often perceived to be uncontrollable by Apples competitors. Similarly, the companys net margins significantly improved from a mere 0.5% to about 13% (Peggy, 2002). Apples success during this period was evident in its sudden rise of stock prices. We utilize security vendors that protect and Facebook often face much scrutiny from the public and the media as they are often involved in scandals as mentioned earlier leaking peoples personal nformation to other companies. 4 0 obj Apple Marketing Strategy: 8 Precious Lessons to Learn 1. Needless to say that an epic war is at play between Apple and Samsung. It is at this point that Apple changed its name to Apple Inc. after the company shifted its business focus from making personal computers to other technological gadgets such as mobile phones and music players. d) Online a major sale point for Apple is E-commerce as well as its own portal from where it sells a lot of products. Most of Samsungs plants are located in third world economies, which do not have strong labor laws that protect their employees from unfair work practices. Boston, MA: Cengage Learning. It was estimated that the appstore raked a million dollars every day for Apple and in the future, the platform was projected to be a multimillion-dollar industry (Mallin, 2011). However, recent development from Samsung Electronics has proved that entrepreneurial skills especially duplication can be critical in determining market leaders. However, the concept and importance of business strategy is ambiguous and vaguely understood (partly because of a clear misunderstanding of the concept and partly because of the extensive depth and multifaceted understandings that characterize business strategies). Apples history of secrecy does not complement the flexibility required in the global map. Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. The constant attribute here is that people will always undertake business actions that they believe will draw them closer to achieving their business objectives. We've updated our privacy policy. In addition, their marketing strategies by sponsoring different events gave them a good image around the world. Under the leadership of Steve Jobs, Apple was able to make a name for itself in the technological map. Your privacy is extremely important to us. 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